Purps On The Beat

BIOGRAPHY

Purps On The Beat is a Los Angeles producer and engineer who started making music at 12 on guitar before shifting to rap and hip hop beats in his mid teens. While attending Taft High School in Woodland Hills, he discovered SoundClick, began selling beats directly to artists, and dropped out by his sophomore year to produce full time. In 2010 he linked with Waka Flocka Flame, producing 'Homies' for Flockaveli, and became one of the original members of the 808 Mafia collective Waka founded that same year. Over the following years Purps built production and engineering credits with Migos, Wiz Khalifa, Gucci Mane, Young Thug and Juice WRLD, earning platinum and gold plaques for tracks including Migos' 'All Ass' and Juice WRLD's 'Hear Me Calling.' He also worked with Limp Bizkit's Fred Durst, contributing 'Dad Vibes,' and produced the 2026 track 'Rubberz' for Fenix Flexin, which drew scrutiny over AI-generation claims. He now lives in North Hollywood, where he runs his own recording studio.

WHY THEY'RE COOL

Purps On The Beat's path from a SoundClick-hustling teenager who left high school to sell beats, to a founding member of the influential 808 Mafia collective, traces a real arc in modern hip hop production. His fingerprints show up across platinum and gold records for Migos and Juice WRLD, alongside unexpected detours like scoring a 2009 horror film and working with Limp Bizkit's Fred Durst. His involvement in 'Rubberz,' a track that became a flashpoint in the AI-music debate, places him at the center of one of the genre's more contentious recent conversations.

GEORGE'S PLAYS

First time on the station.

PLAYED ON WOKE1

• RUBBERZ1 PLAY