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Promoting Sounds

Promoting Sounds

A London tastemaker turned artist, best known for co-creating the 100-million-stream hit 'Dead Eyes' with Powfu and Ouse.

MUSIC VIDEO · Promoting Sounds

VIDEO · FROM PROMOTING SOUNDS ON YOUTUBE

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A London tastemaker turned artist, best known for co-creating the 100-million-stream hit 'Dead Eyes' with Powfu and Ouse.

MOODS · melancholic · introspective · underground · lo-fi · emotive · mellow · downtempo · minimalist · wistful · hip-hop-adjacent

BIOGRAPHY

Promoting Sounds is a UK based curator and influencer who spent years as a tastemaker in the underground hip-hop scene before stepping fully into artistry. As of a May 2023 report he was 26 and based in London, having built his name producing on select songs for smaller, independent musicians before moving to a more personal, executive-producing role. His catalog includes 'Dead Eyes' with Powfu and Ouse, which reached 100,000,000 streams on Spotify and 30,000,000 plays on YouTube. Since shifting to full-time artistry, uploads to his long-running YouTube channel have slowed, reflecting a focus on fewer, more deliberate releases rather than the high-volume posting of his curator years. Beyond the coverage of this career shift, little independent critical writing exists on his work as an artist.

WHY THEY'RE COOL

Promoting Sounds occupies an unusual position: a curator who spent years shaping which underground hip-hop tracks got heard, then turned that ear inward to become a credited producer and artist himself. The scale of 'Dead Eyes,' with its nine-figure streaming numbers, shows the reach his curatorial instincts could unlock once applied to his own catalog.

GEORGE'S PLAYS

George has played this artist 2 times.